Polar Design Wins Horizon Interactive Bronze Award for HomeBin Site
For the second year in a row, Polar Design (www.polardesign.com) won a Horizon Interactive Award for creating a distinctive e-commerce web site.


/E-commerce News Articles/ - WOBURN, MA, May 22, 2008 - For the second year in a row, Polar Design (www.polardesign.com) won a Horizon Interactive Award for creating a distinctive e-commerce web site. This year's Bronze Award recognizes the aesthetically pleasing interface and rich functionality of the HomeBin Discount Realty e-commerce web site (www.homebin.com), which has increased the company's brand awareness and conversions of visitors to prospective clients.

Polar Design rebuilt HomeBin's interactive MLS directory, crafting a more visually appealing, streamlined interface and programming extensive interactive features such as detailed home searches with proximity search, community data, integrated maps, and personalization. Easily accessible home search tools on every page and a medley of visual aids, from icons to maps, give visitors a better idea of the value of a particular home, leading to increased return visitors and contacts from the site.

The site improved conversion by 20% as measured by the InsightBuilder CT conversion tracking software. Additionally, Polar's performance based search engine marketing program based on link building increased daily visitor traffic from 0 in 2006 to 121 daily visitors in March 2008, with traffic continuing to grow 5% - 10% a month.

The combination of increased conversion due to the functionality updates as well as traffic growth have together doubled the number of daily registrants from 3 in 2007 to 6 as of May, 2008, demonstrating how a well coordinated, holistic marketing campaign, equally focused on conversion and visitor traffic can dramatically and cost-effectively increase site performance. The result is an interactive destination that sets our client apart in a crowded field, helping it expand market share.

About the Horizon Interactive Awards
In its 7th year, the Horizon Interactive Awards was created to recognize excellence in interactive media production worldwide. Since 2001, the competition has received thousands of entries from countries around the world and nearly all 50 US States. Each year, those entries are narrowed down to the best of the best to be recognized and promoted on and international stage for their excellence. The judging process involves a Horizon Interactive Awards advisory panel, end user panel and a worldwide panel of judges consisting of industry professionals. Winning entries are dubbed the "best of the best" in the interactive media industry. For more information, visit www.horizoninteractiveawards.com.

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Press Release Contact Information:

Sara Gyllstrom
Polar Design
Accounts Coordinator
600 Unicorn Park Drive
Woburn, MA
USA 01801
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