Kentessa.com Set to Enrich Online Shopping in Abu Dhabi
Press Release Issued by Kentessa.com on June 5th, 2008.


/E-commerce News Articles/ - ABU DHABI, UAE, June 09, 2008 - Kentessa.com is a commercial website based in the United Arab Emirates that is scheduled to launch in July, 2008. The e-commerce company has been modeled after Nasdaq listed companies such as 1-800-Flowers, Amazon.com, and privately owned enterprises such as GiftTree.com. Kentessa.com specializes in next-day delivery of a line of products that includes designer fragrances, gourmet chocolates, baby baskets, branded toys, luxury crystal ware, electronics and spa gift sets.
The U.A.E., a small country located in the Middle East with a population of 4.4 million, has already exceeded $1.1 billion in consumers spending online. But noteworthy here is that even though internet penetration rates are around 21.3% within the Middle East, the growth in the number of internet users has been the highest in the world at 1176% between 2000 and 2008.
Interestingly the United Arab Emirates is host to the world's richest city Abu Dhabi, and contains 20% of the world's construction cranes due to the rapid real-estate development projects led by Dubai and the country as a whole.
It is widely believed that Kentessa.com's business model was therefore structured to emphasize globally-recognized luxury brands that appealed to a larger spectrum of consumers. Scheduled to launch with over 300 products, Kentessa.com will provide a comprehensive list of branded products that include Mont Blanc, Victoria's Secret, Body Shop, Godiva, Versaci, Bateel and Swarovski to name a few. The company was founded with the objective of capitalizing on a distribution channel that had not previously matured in the Middle East before the year 2008.


For press information, contact:
Amy Parker at Kentessa.com: Amy.Parker@kentessa.com

This press release may contain forward-looking statements which are made pursuant to the safe-harbor provisions of the Private Securities Litigation Reform Act of 1995. Expressions of future goals and similar expressions including, without limitation, "may," "will," "believes," "should," "could," "hope," "expects," "expected," "does not currently expect," "anticipates," "predicts," "potential," and "forecast," reflecting something other than historical fact are intended to identify forward- looking statements, but are not the exclusive means of identifying such statements. These forward-looking statements involve a number of risks and uncertainties, including the timely development and market acceptance of products and technologies. The actual results may differ materially from any forward-looking statements due to such risks and uncertainties. The Company undertakes no obligations to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.

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Press Release Contact Information:

orlando john
IAK International
IT Manager